What is BYMM:

BYMM is an acronym for Boys, Young Men & Men, being the male target audience of the clothing brand.

The point of the brand is to encourage us as men to embrace the daily struggles we go through, proudly continue to carry the weight atop our shoulders, and to understand that we are more valuable on the ground than in the ground.

Why was BYMM created:

We lose far too many men on a daily basis. What is currently being done in the fight against men's psychological well-being is still not working as it should.

I want us to create a brotherhood, whereby we all acknowledge and respect each other for enduring our daily struggles. The fact of the matter is: All men struggle, and all men suffer; and they feel it is their duty to do this on your own. But, I think we need to realise that sometimes we just need a little bit of acknowledgement and encouragement, because this WILL provide us with an extra push to just keep going.